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Search Engine Optimization is important for businesses because it provides them with the visibility they require to attract clients in the digital world nowadays.  What Is ‘Search Engine Optimization?   Search Engine Optimization is the process of optimizing a web page for search engines.  There are 4 kinds of Search Engine Optimization –  1. Local SEO 2. Technical SEO  3. Off-Page SEO 4. On-Page SEO What Do Search Engine Optimization Companies In India Do?  1. Prevent Negative SEO   There are harmful backlinks and good backlinks, both of which can harm the rankings of your platform. It is important to keep track of inbound links to your website so that the bad backlinks can be gently requested by the linking web pages to be removed or can be disavowed through search engine optimization companies in India.  2. Competitor Research   Competitor Research entails checking in on competing sites to see what type of material they are delivering and how they are advertising it, looking