Is social media influencer marketing is the new big thing?

Is social media influencer marketing is the new big thing?

Social media influencers are changing the landscape of digital marketing. The brands are getting a much-needed boost, and their revenues are skyrocketing thanks to the social media influencer marketing.

This is because the influencers once start endorsing the products and their brands to the followers; the brands begin to receive attention. The useful marketing tool these days are social media influencers, which is why influencer marketing companies make sure that they are in constant touch with the social media influencers.

Social media influencers are changing the digital marketing landscape. When influencers endorse products and brands to their followers, the brand gets a boost and can rake in revenues. For small business owners and brands, social media influencers can prove to be a useful marketing tool. Still, they need someone who can devise a good marketing strategy with effective influencer management plans.

The influencer marketing companies get in touch with the influencers, help them devise a good marketing strategy show that product or the services get a lot of attention.

Here are some interesting facts about social media influencer marketing

Around 39% of the marketers in the world have taken a route of committing their money towards social media marketing

94% of the marketers who have taken the course of influencer marketing find it to be effective.
Influencer marketing can produce about 11X the ROI generated by the traditional way of advertisement.

If a social media post is sponsored, it generates about 1 billion likes (in totality)

Millennials prefer social media influencers as compared to the celebrities who are endorsing the same products. About 44% of the GENZ believes in the influencers.

Why social media marketing a lot better than conventional marketing

Firstly, social media marketing is cheaper as compared to conventional marketing.

People are moving away from traditional platforms and are now found spending more time on social media platforms.

If a niche product requires marketing, the influencers who work on that particular niche can promote the products to a broader base.

Lastly, social media influencer marketing campaigns are a lot cost-effective than celebrity endorsements.
Location: New Delhi, Delhi, India

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