What is Search Engine Optimization and techniques

The meaning of search engine optimization is to take an online piece of content which is written and then optimize it in such a way that the search engines such as Google rank it at the top of the page if someone is searching for similar content.

To break it down into simple words, suppose you have a website which is about gaming and there are people who want some information related to gaming. Once they search for a particular data that they are looking for such as the best android games and your website has an article over it.If you have written a well search engine optimized article then your article will rank among top 5 surely in the searches. This gives more exposure to your article. You can get a lot of professional seo services in india along with search engine optimization companies in india.

Here are few ways of optimizing your content for search engines: 

Finding the right keyword: Keyword research means to discover the words and expressions that will assist you in ranking high on search engine tools. These keywords help in attracting a greater audience as the audience knows what they are looking for so they search with those terms. These terms are keywords which can be used in your content.

Have proper formatting of the page:You need to ensure that each page has proper headings, subheadings, bold and italics wherever necessary, etc. Also make sure that each paragraph of your content has not more than 3 sentences. Try to make it as concise as possible.

Make your content mobile friendly:

It is said that content which are mobile friendly are more likely to rank high in search engines. This is because most of the searches are made mostly from mobiles so make sure that the content fits well on the screen of a mobile.

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